Цифровые маркетинговые коммуникации: введение в профессию. Учебник для вузов

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Price: 1850.00 RUB

Digital Marketing Communications: An Introduction to the Profession – University Textbook

Marketing has evolved into a high-tech field, driven by the shift of business to the digital space. This textbook is designed for aspiring professionals entering the world of digital marketing communications. It covers the modern reality of Big Data, AI-driven data recognition, and automated marketing services that define today’s industry.

The authors provide a practical arsenal of technologies and tools for promotion in the digital environment. The book aims to prepare bachelor’s degree students for roles in communication and advertising agencies, as well as corporate marketing departments. Potential career paths include specialist in advertising services and projects, digital communications manager, web analyst, SMM specialist, or online store director.

Recommended for higher education programs in "Advertising and Public Relations" (Bachelor's degree, qualification code 42.03.01). Price: 1850.00 RUR.