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Price: 2090.00 RUB
Social Psychology, 5th Edition – Understand the Science Behind Human Interaction
This is not just another textbook; it is the fifth edition of a definitive guide to social psychology, brought to you by Robert Cialdini, Douglas Kenrick, and Steven Neuberg. While you might know Cialdini for his work on influence, this volume offers a comprehensive, research-driven exploration of the core mechanisms that drive human behavior.
The book systematically unpacks key phenomena such as social influence, persuasion, social cognition, and self-esteem. It provides a deep dive into the psychology of friendship and love, presenting complex theories in an accessible, structured format. Whether you are a student encountering social psychology for the first time or a professional seeking to sharpen your understanding of group dynamics, this edition serves as a reliable foundation.
What sets this edition apart is its practical relevance. The analysis is not confined to the lab; it applies directly to any situation where people interact. This makes it a valuable resource for managers, lawyers, educators, economists, and political scientists – anyone whose work depends on navigating human relationships and social dynamics.
At 2090.00 RUR, this is an investment in understanding the subtle forces that shape our decisions, our teams, and our communities. It is a neutral, fact-based toolkit for decoding the social world.