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Roland Barthes – Mythologies
Dive into the semiotic dissection of modern culture with Roland Barthes’ seminal work, Mythologies. This collection of essays brilliantly examines mass culture as a system of signs, revealing how everyday objects and phenomena are transformed into political myths. Barthes explains that myth turns history into ideology through a process of signification, where the world becomes endlessly suggestive. In the concluding essay, “Myth Today,” he not only deconstructs this mechanism but also proposes a method of resistance: the creation of a new, artificial myth—a constructed, third level of mythology. Here, the first level is archaic-traditional myth, the second is the “new” myth (such as scientific or Soviet ideology), and the third is a conscious, critical re-mythologization. For Barthes, the primary vehicle of myth is language; anything covered by discourse can become myth, as “our world is infinitely suggestive.” Myth, in his view, is a marking characteristic of the anonymous, modern bourgeois society, though mythologization is a feature of all societies. This book remains a foundational text for understanding how meaning is manufactured in contemporary culture.
Price: 1651.00 RUR