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Master the Language of Modern PR & Communications
This comprehensive dictionary-reference guide is designed for students and professionals in advertising and public relations. It establishes a unified conceptual framework for core and specialized disciplines, reflecting the latest lexicon shaped by the digitalization and mediatization of the public sphere. The material is organized as a learning reference, with entries grouped according to the classic Lasswell communication model and rooted in the conceptual apparatus of the St. Petersburg school of PR.
Entries are structured into key thematic clusters: communication tools, communication technologies, communication channels, communication products, and communication results. This systematic approach helps readers navigate and internalize the terminology essential for modern practice.
Ideal for bachelor's and master's degree students in advertising and PR, as well as practitioners seeking to update their professional vocabulary. The guide covers emerging terms from recent years, making it a valuable resource for anyone working at the intersection of communication strategy, media relations, and digital influence.
