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Price: 1402.00 RUB
Master the Art of Persuasion with a Classic Guide
In the world of social psychology and management, few books have earned the lasting respect of Robert Cialdini’s Influence: The Psychology of Persuasion. Now in its fifth edition, this updated version of the international bestseller offers a clear, engaging look at the mechanisms behind motivation, information processing, and decision-making.
Praised by psychologists, managers, educators, and politicians alike, the book presents serious academic research in an accessible, compelling style. Cialdini’s work has sold over 2,500,000 copies in the United States alone, a testament to its practical value for anyone whose role involves convincing, influencing, or guiding others.
Whether you are a professional seeking to sharpen your negotiation skills or a student of human behavior, this revised and expanded edition provides the tools to understand why people say “yes.” Light on jargon but heavy on real-world examples, it remains a foundational resource for mastering the psychology of influence.
Note: This product is offered by an external provider. Price: 1402.00 RUR.