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Price: 570.00 RUB
"Propaganda" by Edward Bernays – The Science of Shaping Public Opinion
Edward Bernays (1891–1995), the nephew of Sigmund Freud, is widely regarded as the father of public relations and a pioneer in the scientific manipulation of public opinion. In this classic work, Bernays reveals how propaganda subtly influences our daily choices—from the products we buy to the actors we notice in TV listings—often without our awareness. He argues that new ideas penetrate society through an actively thinking minority, and that public consent is the foundation of any government, whether monarchical, constitutional, democratic, or communist. Bernays coined the term "engineering of consent" to describe his method of using psychology and social sciences to manage collective thought across politics, art, science, and education. This book explores the mechanics of modern propaganda and its role in shaping the masses, making it a must-read for understanding how opinion is manufactured in the modern world.
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