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Price: 2925.00 RUB
Entrepreneurship: Textbook & Workshop for Universities
This comprehensive textbook and practical guide explores the principles and methods of entrepreneurial activity. It covers key topics including organizational-legal and organizational-economic forms, entrepreneurial risks, and the subjects and objects of entrepreneurship. The book examines various types of entrepreneurship and its structure in modern conditions, with a detailed focus on digital tools for market research, entrepreneurial marketing, and leadership as core instruments of business activity.
The workshop section provides actionable recommendations for developing, justifying, and presenting an entrepreneurial project. This edition is recommended as a textbook for undergraduate students in Economics (38.03.01), Finance and Credit (38.04.08), Personnel Management (38.03.03), and World Economy (38.03.01), as well as for students in non-economic fields.
Price: 2925.00 RUR
