Vendor: —
Price: 2010.00 RUB
Political Marketing: A Textbook for Higher Education
This comprehensive textbook systematically explores modern political marketing technologies, with a strong focus on digital transformation. It covers key areas from political branding and image-making to the use of artificial intelligence in election campaigns and storytelling in politics.
Special attention is given to digital tools such as internet advertising, social media, and AI; media technologies including spin doctoring, speechwriting, and GR technologies; and communication practices like public speaking and interpersonal communications.
The book is designed for undergraduate and graduate students in Political Science, Advertising and PR, Applied Political Science, and Journalism. It also serves practitioners such as political technologists, PR specialists, and election campaign managers, as well as anyone interested in understanding mechanisms of influencing public opinion in the context of hybrid political communication.
Price: 2010.00 RUR