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None Культура русской речи: филологические знания как образовательная парадигма. 2-е изд

None Культура русской речи: филологические знания как образовательная парадигма. 2-е изд

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The Culture of Russian Speech: Philological Knowledge as an Educational Paradigm (2nd Edition)

This book serves as the theoretical foundation of a course designed for educators and media professionals in advanced training programs. It explores the core concepts of speech culture through the lenses of normativity and expediency, while also addressing functional areas of linguistics. The normative aspect covers language norms—including orthoepy, phonetics, vocabulary, and grammar—along with the types and nature of errors that violate these norms. The section on expediency introduces key speech qualities: precision, clarity, logic, appropriateness, purity, brevity, and expressiveness.

A dedicated chapter examines texts, their characteristics and types, analyzing language styles and their use in various speech forms. Together, these elements form an educational paradigm that prioritizes engaging delivery through narratives, vivid examples, and facts—mirroring how teachers and lecturers can effectively convey knowledge. Philological knowledge is presented as a dialogue with the reader, who, through creative intentions, can integrate these insights into their own audience engagement, structuring content both rhetorically and psychologically.

Each topic is supported by extensive factual material, including perspectives from scholars and masters of literary expression. This second edition continues to offer a comprehensive, reader-friendly approach to mastering Russian speech culture.