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Price: 946.00 RUB
Communication Management: A Practical Guide for Media & PR Professionals
This comprehensive textbook offers essential knowledge for students, postgraduates, and practicing professionals in the fields of communication, journalism, and public relations. Designed to support courses in communication management, the guide aims to provide a thorough understanding of modern information management science, while summarizing practical communication techniques and solutions for various information-related tasks.
The book includes dedicated sections that deliver hands-on, applicable knowledge, making it valuable not only for those studying communication management as an academic discipline but also for media professionals and managers who implement communication technologies in their daily work. Recommended for bachelor’s and master’s degree students in Advertising and Public Relations (directions 42.03.01, 42.04.01) and Journalism (42.03.02, 42.04.02), this resource is also suitable for a broad audience of PR specialists, middle and senior managers, and anyone involved in strategic communication.
Priced at 946.00 RUR, this textbook is a practical asset for both academic study and real-world application.