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Unlock the psychology behind great digital experiences with Joanna Yablonski’s Laws of UX Design, 2nd Edition. This essential guide bridges the gap between user behavior and practical design decisions, offering clear, actionable insights rooted in cognitive psychology.
Inside, you’ll explore foundational principles every designer needs: Jacob’s Law (favoring familiar interfaces), Fitts’s Law (target acquisition time), Hick’s Law (decision-making time), Miller’s Law (short-term memory limits), and Postel’s Law (balancing conservative and liberal design). The book also covers Tesler’s Law (system complexity), the von Restorff effect (memorable objects), the peak-end rule (judgment formation), and the aesthetic-usability effect—where visually pleasing designs are perceived as easier to use.
The updated second edition places special emphasis on applying artificial intelligence to create intuitive, human-centered products and services. It also expands real-world examples to help you see these laws in action.
Whether you’re a UX novice or a seasoned professional, this book provides a rigorous, research-backed foundation for designing interfaces that truly resonate with users.