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Have you ever wondered why a certain phrase feels like a curse, or why a meme about a “night guest” spreads like wildfire? This book uncovers the hidden history of Russian language, from ancient incantations and folk omens to the modern memes that echo them. Journalist Sergei Antonov, editor-in-chief of Tinkoff Journal, explores how everyday speech still carries the logic of Slavic mythology—revealing why our ancestors feared certain words and how those fears persist today.
Through vivid illustrations by Lucy Varlamova, mythical creatures like the Domovoi and Babai blend with internet heroes, showing that the old stories never really disappeared. You’ll learn how curses once served as protective spells, why certain formulas repeat across centuries, and how pagan beliefs quietly survived within Christian traditions. This is a journey into the living archive of language—where every swear word and superstition is a clue to our shared past.
For etymology lovers, fans of Slavic folklore, or anyone curious about the origins of familiar figures like Viy or the unclean spirits, this book offers a fresh lens on the words we use without thinking.